There’s a new entrant into the long and twisted struggle to prevent the people of the world from fully appreciating and acting on the threat of global warming: a book by Danish statistician Bjorn Lomborg called Cool It: A Skeptical Environmentalist Looks at Global Warming.
On this webpage, we seek your help in building a thorough archive of the book’s factual distortions, misquotations, and misleading arguments. The book is already a big seller in the U.S., so there is every reason to push back hard against the insidious and distorting impact it will have on the prospects for taking strong, immediate steps to stop global warming.
We also will use this book and its coverage in mainstream media to better understand how political struggles over science-based issues play out in today’s world, a case-study unrolling in real time.
We welcome your participation! Join in the conversation, share your ideas, and use the links to other organizations and resources wherever you are working to stop global warming, at home, school, church, workplace, or community.

Comments
A smile can take you a long way
Thanks for the reminder about Colbert and Maher. I'm looking at the transcript of the Maher show today, and will have an update. Lomborg's good lucks, blond hair, and casual clothes are an integral part of marketing his ideas. See the first part of the long bio about his alleged evolution from a card-carrying environmentalist to his current positions.One of the cardinal rules of salesmanship and how to win friends and influence people is to smile.
I saw this guy on Colbert and Bill Maher
I was wondering if what he was saying was bunk. This is a great idea that you are devoting a corner of the internet to debunk this Dane's dishonest screed. He comes across as very friendly and reasonable, unfortunately. So I think it smart to deal with him, because with that smiling face he can delude a lot of people into thinking global warming isn't so big a deal after all.