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Q1. What’s all the fuss about Bjorn Lomborg’s new book?

Submitted by richardbell on September 21, 2007 - 7:02pm.

Lomborg’s Cool It: A Skeptical Environmentalist’s Guide to Global Warming is the most sophisticated volley to date in a struggle by major oil companies, large right-wing foundations, and a very small group of scientists funded by these companies and foundations who have fought against the scientific consensus on global warming for more than a decade, initially by denying the existence of global warning at all.

Q3. How can this website help me be a better communicator about the dangers of global warming?

Submitted by richardbell on September 20, 2007 - 7:28pm.

This website is focused on Lomborg’s book because the book shows us what arguments the opponents of taking action on global warming think are the most effective in today’s world. By teasing out these arguments, we can “reverse engineer” the millions of dollars in polling and market research which right-wing think tanks have done to discover the rhetorical weak points in the public debate over global warming.


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